This policy will cover two types of information gathered at the Site, personal and aggregated. The term “personal information” refers to data you voluntarily provide while using the Site that identifies you and/or the company or group on whose behalf you are accessing and using the Site. Examples of personal information may include data collected in connection with our services, such as your name, e-mail address, phone number, company affiliation, physical address and/or certain other personal information. The term “aggregated data” refers to general information regarding Site visitors and users that relates specifically to the Site, e.g., traffic patterns, number of visits to certain pages, visits from other web sites or to third-party web sites linked to the Site, use of particular services and interest in services, information or features of the Site or other parties made available through or found at the Site.
TradeRoot seeks to ensure that the personal information we obtain from you is not used in a way that you may not be aware of or to which you may not be agreeable. You may wish to submit an information request about the Hotel, participate in one of our promotions or subscribe to our e-mail or postal mail lists. In response, we may ask for information such as your name and postal address. In the event you opt to provide us with this information, we will only use it for the purpose specified by you when providing such information. In deciding whether or not to join such lists, please note that they are only used for TradeRoot purposes. We do not sell, rent or share any of your personal information with any other party, including third-party joint promoters, nor do we use it for commercial purposes, with the exception of the reservation interface and our e-mail notification program. You may request to be removed from our lists at any time. All emails distributed to our lists will contain easy, online access to unsubscribe.
PERMISSION FOR USE
WITHDRAWING CONSENT TO USE
USE OF AGGREGATED DATA
TradeRoot is interested in improving the Site and may develop and offer new features and services. We monitor aggregated data regarding use of the Site for marketing purposes and to study, improve and promote use of the Site. In connection with such purposes, TradeRoot may share aggregated data with third parties collectively and in an anonymous way. Disclosure of aggregated data does not reveal personal information about individual Site users in any way that identifies who they are or how to contact them.
(1)TradeRoot may monitor and, when we believe in good faith that disclosure is warranted, disclose information to protect the security, property, assets and/or rights of TradeRoot from unauthorized use, or misuse, of the Site or anything found at the Site.
(2)TradeRoot may, to the extent necessary, disclose information when required by law.
To enable features at the Site, TradeRoot may assign one or more “cookies” to your Internet browser. Cookies, among other things, speed navigation though our Site, keep track of information so that you do not have to re-enter it each time you visit our Site, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer’s hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of any user.
CHILDREN’S PRIVACY & PARENTAL CONSENT
Please be aware that TradeRoot has designed this Site to be used for information only purposes by all ages; however, as with any Site parental consent is encouraged.
You must be at least 18 years old to submit personal information on our Site. Should TradeRoot inadvertently acquire personal information or any other data from users under the age of 18, TradeRoot will not knowingly provide this data to any third party for any purpose whatsoever, and any subsequent disclosure by the TradeRoot would be due to the fact the user under 18 used the Site and submitted personal information without solicitation by or permission from TradeRoot.
LINKS PROVIDED TO OTHER SITES
TradeRoot may provide links to a number of other web sites that we believe might offer you useful information and services. However, those sites may not follow the same privacy policies of TradeRoot. Therefore, we are not responsible for the privacy policies or the actions of third parties, including without limitation, any web site owners whose sites may be reached through this Site, nor can we control the activities of those web sites. We urge you to contact the relevant parties controlling these sites or to access their on-line policies for the relevant information about their data collection practices before submitting any personal information or other sensitive data.
WHAT INFORMATION IS SECURE? WHAT ISN’T?
E-mail communication to and from our site is not secure unless clearly noted otherwise. This is a risk inherent in the use of e-mail. Please be aware of this when requesting information or sending forms to us by e-mail.
When working with our internal database created by online opt-in activity on the TradeRoot site, we employ industry standard encryption technologies to help protect consumer data.
POLICY MODIFICATIONS & CONTACTING TradeRoot
3434 Peachtree Rd NE, Atlanta, GA 30326
Mail and Inquiries to:
3434 Peachtree Rd NE, Atlanta, GA 30326